I have had an amazing career in adverting — working with a wide range of clients, categories and business problems. I’m always up for a good challenge and I love that no two challenges are alike! Not to mention, the work I’ve done has had an impact. It has influenced culture and led to business results.

I have done it all, being involved in everything from pitching to strategy to creative and media through to production and launch. And while productions were fun, I realized that knowing the specifics of the shooting zone in LA and fire code wasn’t necessarily providing the professional development I was looking for.

At this point, I decided to focus on the business. I’ve always known that I’m an entrepreneur at heart — and there’s nothing I love more than navigating challenging business problem and solving them with creative-led solutions. I doubled down to understand the ins and outs of the business for all my clients - and be the steward at the agency to assemble the team and make impact-driven work happen.

While I’ve been serving this role at the agencies, I started Crafted Brand Strategies to partner with brand marketers to be their in-house ally in navigating their working relationships with their agencies. Determining how to best structure their resources and set projects up for success.

Based on my intimate knowledge of agencies and agency operations, I know what it takes to ensure the operations are aligned with the initiatives to deliver results. And, there is nothing I love more than helping my clients navigate every component of the relationship from contract negotiation to creative development and media planning through to launch, making sure they get the most from their partners, delivering top-notch work in less time while avoiding the common pitfalls.